AT&T - Tree of Dreams - Essence festival of Culture ‘22
Tree of Dreams presented by AT&T Fiber, inspired by the majestic Baobab, Africa's iconic tree of life, is an interactive activation connecting shared messages of joy from festival attendees and remote supporters from afar powered by the speed and connectivity of fiber to populate the tree as a symbolic and glowing reflection of community and connectedness.
Lead Agency: Media.Monks
Production House: Float4
Film Credits: Giacomo Ferron