What if you could augment a real basketball court, a projection-mapped 3D world, and a dozen of NYC's best streetballers? That question quickly evolved into what one press member described as witnessing "basketball performance art-piece" for the release of Nike's 8 Hyper Elite Platinum uniforms. Players jumped off Kentucky's Blue Moons and landed inside an 8-bit video games, they dunked off Florida Gators and visited Duke's Blue Devil inside a basement theater in mid-town Manhattan.