What if you could augment a real basketball court with a 3D game world where live players could interact with another reality? That question quickly evolved into a live show for the release of Nike's eight Hyper Elite Platinum basketball uniforms. We brought the best NYC streetballers into eight fantasy worlds where they could jump off the moon and land inside 8-bit video games. They dunked off alligators, jumped through wind tunnels and even visited the devil. One of the press in attendance called the show "Basketball performance art."
Nike Hyper Elite Platinum
What if you could augment a real basketball court, a projection-mapped 3D world, and a dozen of NYC's best streetballers? That question quickly evolved into what one press member described as witnessing "basketball performance art-piece" for the release of Nike's 8 Hyper Elite Platinum uniforms. Players jumped off Kentucky's Blue Moons and landed inside an 8-bit video games, they dunked off Florida Gators and visited Duke's Blue Devil inside a basement theater in mid-town Manhattan.
